It is not only a concrete product that may be your main competitor but a way to do something. Let’s have a look at Uber. Its competitor was not a particular taxi service but the way people used to call a taxi via phone calls.
This new competitor concept as a “familiar way to do something” has started appearing in public speeches and training e-courses. For example, “you can make a budget with the help of Excel, a notebook, or our marvelous software, or you may do nothing at all and end up with a hole in your pocket. Our software is better than Excel or a notebook.”
So, here we go. “Do nothing” is not a competitor. Or, better said, it’s not a competitor that we can defeat en masse. It’s so human-like — if there’s an option to do nothing, most people will take it.
Want success? Always try to find what people do. Your client may not make a budget in Excel or a notebook, but your client may be taking out bank loans with some incredibly high interest rates. In this case, our goal is to offer a way not to take out loans, not the best way to make a budget.
“Doing Nothing” Is Not the Competitor
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It is not only a concrete product that may be your main competitor but a way to do something. Let’s have a look at Uber. Its competitor was not a particular taxi service but the way people used to call a taxi via phone calls.
⠀
This new competitor concept as a “familiar way to do something” has started appearing in public speeches and training e-courses. For example, “you can make a budget with the help of Excel, a notebook, or our marvelous software, or you may do nothing at all and end up with a hole in your pocket. Our software is better than Excel or a notebook.”
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So, here we go. “Do nothing” is not a competitor. Or, better said, it’s not a competitor that we can defeat en masse. It’s so human-like — if there’s an option to do nothing, most people will take it.
⠀
Want success? Always try to find what people do. Your client may not make a budget in Excel or a notebook, but your client may be taking out bank loans with some incredibly high interest rates. In this case, our goal is to offer a way not to take out loans, not the best way to make a budget.
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What’s Tozex? It’s a new way to raise funds.
