Startups Die for Two Reasons: Too Much Blind Belief and Too Little Imagination

Overwhelming blind belief in an idea prevents startup creators from starting to change in time. Entrepreneurs want to keep doing what they’re doing, convincing everyone (and themselves) that it “will work very soon.”

Too little imagination doesn’t let you think up a way to change the old idea into something new to try again. It usually happens like this: “Let’s just try one more time with no innovations. It may work all of a sudden.”

It appears that the “secret” to success is simple: less belief and more imagination!