The New Goes to Hell because We Need the Best
It often feels like all those who are eager to create something brand new and unique are incapable of creating the best. Apple introduced the iPhone as the best smartphone in the world and became an unbeatable competitor for every smartphone producer out there. But iPhone’s predecessor, a pocket computer called Newton, was a crushing failure. Burger King wants to convince everyone that it’s better than McDonald’s. Carrefour wants to be better than Spar. Tesla tries to surpass Ford, Toyota, Mercedes, and BMW.
Most unicorns are born in highly competitive markets, not in some fantasy blue oceans. Of course, it’s not necessary to be the same old cloud with a silver or even gold lining to be better than all the existing clouds. You can be different, but this “different” has to be better than something old.
What’s the conclusion? Many entrepreneurs have a notebook where they write all their new and marvelous ideas. Let’s look at it from a different angle. Grab a new notebook and list all the things that already exist on the market. Then, think up some ways to make them better than they are. You can train the ability to do better, not the ability to invent spherical horses in a vacuum.